The principal and founder of Caldo Communications is Patrick McLaughlin APR. An industry veteran who has worked for a public relations agency with a focus on technology companies, as a corporate-side client and as an independent practitioner, Patrick has the skill set to support companies of any size.

Fond of noting that public relations is surely one of the oldest professions, dating back to when the earliest practitioners shared stories about hunting bison while gathered around a campfire.

Storytelling is the coin of the realm for PR. We learn about our client, research the story they want to tell about their product or service and share with an audience identified as being influential to their specific market.